Living808 - Waikiki SPAM Jam: Jack in the Box

The 20th annual Waikiki SPAM JAM is set to return on Saturday, April 27, 2024, from 4:00 PM to 10:00 PM along Kalakaua Avenue—and this year, a beloved fast-food chain is joining the festivities. Jack in the Box has teamed up with the iconic food festival to showcase its uniquely local SPAM creations, including the crowd-favorite SPAM Teriyaki Jr. Jack. Kelly went out to learn all of the tasty details!

Glenn Dela Cruz, Marketing Director at Jack in the Box, and Toby Tamaye, Marketing Manager for Waikiki SPAM JAM, shared how the partnership came to be. The two were discussing ways to promote Jack in the Box’s SPAM menu when the idea to collaborate during SPAM JAM was born. “It just made sense,” said Glenn. “The festival is all about celebrating SPAM in fun and creative ways, and that’s exactly what we love to do.”

One of the main attractions is the SPAM Teriyaki Jr. Jack, a menu item exclusive to Hawaii and Guam. Originally launched in 2014 for a limited two-month run, the burger—featuring a Jr. Jack base topped with a slice of SPAM and drizzled with teriyaki sauce—was such a hit that it’s still on the menu today.